Competing In The Field Of Effective Advertising
What ways can be used to move fast in a business which is a joint venture?
Look for a firm which has a site or online magazine that targets the same clientele as yours. Find out whether they might like to go into partnership with you and whether you could use their online resources to market your own product or service.
In return, offer your product for free. Also, if you have an ezine or website, offer to promote something for them for free. Make them an offer that will sound irresistible.
Put your own subscribers and visitors to work for you! Giving away something for nothing is a sure way to pull them to your site. Make sure to put your own advertising into your freebies. Nothing obvious; a small ad that links back to your site is fine.
Implementing this strategy, you will be able to spread your advertisements far and wide, and best yet, both yourself and your partner get to benefit from this. By distributing some of your own, you will receive back more than expected.
You cannot allow your company to get into a negative position. No matter how hard you work, a solo victory may not be possible. An alternative is to examine other online retailers similar to yours. Consider forming a collective and pooling resources where it makes sense. Together, you might be able to put up a good fight.
The benefit of this joint venture can extend to the separate goods and services offered by each individual site. The collective will decrease the amount each individual site might need to spend. The result would be increased dollars for everybody.
Look for groups of electronic publishers that already reach your target audience. Contact each of them, and tell them that you are working with their competition, and willing to cut a deal. Further, you should offer a bonus to the site who bring you the most new visitors.
You have to be absolutely certain that your bonus is worthwhile, perhaps making it unique and personal as well. While you may not be closely acquainted with the person, there's a lot of advice out there that you can find on what people, men or women, like to receive as gifts.
Hold further contests. Contests are more than just an effective marketing strategy; they also allow you to cater to different sectors of the market. Contact a website owner within your market niche: recommend holding a contest and offer as prizes some of your products.
In return for what you've done for them, be sure to inquire as to whether they will run your advertisement in their ezine or on their Internet site. Should the contest you are offering be sufficiently enticing, you can inquire about having a solo ad, perhaps having it placed in a prominent position upon their website.
Another type of contest you can do is what they call a 'contest swap'. Tell them that you will promote their products is they will also promote yours. If both of you do not have anything to offer for this contest, you can always come up with something together.
Speak with them about the good things that will arise from this joint venture. After you have demonstrated the possibilities, it is quite likely there could be future collaborations. All you need to do is come up with some good ideas, and they will then listen. The history you developed would become invaluable.
Another joint venture idea is columns. It is possible to write your own column then proceed to attempt to sell it to the owner of a website or a publisher, keeping in mind that unique content is better because the publishers you are offering your column to prefer to have something out of the ordinary. Website owners are always looking for new content in exchange for advertising.
Joint ventures can make your business cards work for you. You can exchange your business card with other companies and businesses in your market--give them yours, they'll give you theirs; it's that simple.
If your business offers trustworthy service, you will get the reward of word of mouth advertising from your customers, and your business is sure to profit and grow.
Now that you know all about these joint venturing ideas, you have no excuses to wait any longer. Join one now.
Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom
Published March 15th, 2008
Filed in Business